a. The old adage that it takes at least 7 touches to convert a potential prospect into a customer is true with live video as well. It’s always important to follow up with personalized ad sequences, and content that is relevant to their interest.
b. Once you’re able to convert your audience into customers, it’s your follow-up and touch points that turn a customer into an ambassador for your brand.
The only way to turn your customers into brand ambassadors is to make sure that your marketing efforts live up to your product. Engage your customers, ask for feedback, and make them part of your community. Give them ownership, and help them be successful in using your products.
Each stage of the funnel takes time, effort and is an investment for your company. Using Live video and understanding the audience development funnel will help you create content for a specific community that will engage, and ultimately help you sell your product.
Cameron Jahn is a storyteller, a growth marketer, and a start-up strategist. He currently serves as CMO of AmpLive, a live streaming distribution platform that multiplies audiences.
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