Broadcast Beat Magazine 2016 BroadcastAsia Edition | Page 72

Janet Lafleur is a Silicon Valley technologist focused on storage solutions for Big Data and the media & entertainment industry. Her special skill is predicting how people will interact with new technologies, going beyond the “faster, cheaper, better” approach to evaluating technology. As Senior Product Marketing Manager at Quantum, she sees major storage disruptions caused by technology advances like rich media and video in the enterprise and higher resolution formats and digital capture in data- and content-intensive industries. She is fascinated by the creative new strategies Quantum customers are developing to manage their ever-growing, valuable content, and loves to share their stories. Ms. Lafleur holds a B.S. in Computer Science from Louisiana State University.

also an essential enabler of policy-based MAM across multi-tier file system are also an essential enabler of policy-based MAM across storage on site and in the cloud. With such APIs, media companies can use the cloud for automated ingest and delivery while also ensuring that users continue to work with the feel and flow of the familiar on-site workflow.

Going one step further, integrating cloud-enabled MAM system with workflow automation makes it possible for the company to manage all of its assets, whether on site or in the private cloud. Supported by the MAM and workflow systems, continual synchronization of these assets helps ensure that creative teams always has access to the right version of the right content. In some cases the MAM can actually move assets to the appropriate storage target, making them available when and where required to support the workflow.

Flexible access to content on economical storage is essential within modern media operations, and it is one of the greatest benefits of moving media asset management to the cloud. In addition to reducing overall costs, this approach can introduce efficiency and productivity gains that can give content owners a competitive edge. Though the shift toward MAM to the cloud has only just begun, the many benefits of this model will surely drive greater adoption within the media and entertainment industry.

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