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and extract the highest-value viewers and then use that data to find them when you feel most relevant. Our technology tracks a viewer’s behavior during the broadcast and continuously measures the most important, actionable metrics – how much time viewers are spending, how much attention they are giving your content - and tracks interest. Attention is the new golden currency for marketers, and being able to graph and use that data to make decisions on how to retarget to convert is critical. How much attention is a potential viewer giving you, and is it worth pursuing for a conversion? We break down customer data pools, looking at time spent, actions taken, and interest in content being presented. Now your marketing ask can be personalized, and the retargeting unobtrusive. Attention Retargeting allows you to look at social shares and
ask customers to share your content and/or message within their network, and also helps drive improvements to content by providing insight into when your broadcast is losing viewers. When combined with interest, Attention Retargeting is a powerful tool to identify better content creation, better retargeting messages, and stronger funnel activity. With this data at your fingertips, you can easily target your brand
ambassadors, social sharers, and potential customers, and retarget accordingly, exponentially driving ROI from your broadcast and closing the circle from creation to distribution to conversion. You’ve already won them over with your content, they’ve showed interest, AmpLive’s attention retargeting brings them across the finish line to convert into a customer.
ABOUT THE AUTHOR: Eddie Vaca
As an award winning product developer, media distributor, and start-up enthusiast, Edward has proven that perseverance and grit will always get the job done. Never asking someone for something he wouldn’t do myself. He leads with passion, intelligence, and a calm cool collective. Is a born leader, entrepreneur, on a mission to solve some big problems.