BRM 353 Week 3 Product Life Cycle Analysis Paper ( 2 Papers )
This Tutorial contains 2 Papers BRM 353 Week 3 Product / Brand Development : Phase II
Continue development of your product or brand in your Learning Team .
Research a brand that recently faced a crisis . For example : issues related to labor relations , competition , litigation , minimum wage , bankruptcy , financial constraints , generational marketing , etc .
Examples of companies / brands that faced crises in the past few years and / or continue to face a branding crisis include but are not limited to the following :
JC Penney The Gap Best Buy Sears Sony NFL K-mart Wal-Mart
Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled .
Submit the assignment to the Assignment Files tab . ===============================================
BRM 353 Week 3 Product Life Cycle Analysis Paper ( 2 Papers )