Students will be working in their Learning Team as a development
team, creating and developing their own brand/product throughout
the remainder of the course.
For the first phase of development:
Identify the target market.
Define the brand elements using the six building blocks discussed in
the readings.
Define the brand equity position.
Create a brand management strategy for the brand and its products.
· How should the product be promoted/marketed?
· Develop a social media strategy.
·
Identify and address the challenges and opportunities as they
relate to the brand’s niche and competition.
Create a 7- to 10-slide PowerPoint® presentation to present your
brand or product.
Include speaker notes to add more detail and explanation to each
slide.
Submit the assignment to the Assignment Files tab.
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BRM 353 Week 3 Product Brand Development Phase II (2
Papers)
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