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BRM 353 Week 4 Boston Consulting Product Matrix
Research the Boston Consulting Product Matrix.
Imagine that you are a consultant within the industry.
Prepare a 350- to 525-word implementation memo detailing how the
Boston Consulting Product Matrix is used and how it should be
applied to your team’s brand.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the implementation
memo.
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BRM 353 Week 4 Brand Audit Presentation
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BRM 353 Week 4 Brand Audit Presentation
Refer back to the brand chosen for the Week 1 assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit
as a guide from Chapter 8.
Create a 10- to 15-slide PowerPoint® presentation to deliver your
brand audit.
Include the following:
Background