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This Tutorial contains 2 Papers
BRM 353 Week 3 Product Life Cycle Analysis Paper
Refer back to the brand chosen for the Week 1 assignment. In 700-
to 1050-words:
Identify where the brand is in the product/brand life cycle
(introduction, growth, maturity, decline) and support your position
with specific examples and research.
Create a marketing strategy based on this position in the life-cycle:
Identify appropriate marketing tools
Assess challenges and opportunities as they relate to its niche
competition and position in life cycle
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the worksheet.
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BRM 353 Week 4 Boston Consulting Product Matrix (2
Papers)
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