Bringing Creativity, Agility, and Efficiency with Generative AI in Industries 24th Edition | Page 81

Adaptive Systems Using Generative AI
Lessons Learned : By increasing the software content on the smartphone , the following benefits are achieved :
• Software- and AI-aided features such as smart cameras are marketed as differentiating capabilities of the phone .
• New features are added to phone via software update extending the lifespan of the device .
• End-consumers can customize and adapt the devices to their preferred settings and personalize the look and feel .
• Adoption of new technologies like 5G , AI , and cloud computing to enhance the capabilities and performance of phone providing higher degree of customer delight at a lower cost .
4.3 AUTOMOTIVE
Software-defined vehicles ( SDV ) refers to the state that the vehicle ’ s quantity and value of software ( including electronic hardware ) exceeds that of the mechanical hardware . Furthermore , it reflects the gradual transformation of automobiles from highly electromechanical terminals to intelligent , expandable mobile electronic terminals that can be continuously upgraded 10 . The following are the lessons learned from the automotive industry .
Lessons Learned :
• SDVs give tremendous options for customizing the vehicle with personalized settings and preferences 11 . This increases customer satisfaction .
• Better flexibility and efficiency : Software-defined vehicles can adapt to changing conditions and demands by using software updates . For example , a software update can improve the battery life or the driving range of an electric car 12 .
• Higher value and revenue : Software-defined vehicles can increase their value and lifespan by using software updates . For example , a software update can fix a bug or a defect without requiring a physical recall .
• The creation of new business models and revenue streams based on software-defined vehicles , such as offering subscription-based services , pay-per-use features , data monetization , and digital ecosystems .
10 https :// www2 . deloitte . com / cn / en / pages / consumer-business / articles / software-defined-carsindustrial-revolution-on-the-arrow . html
11 https :// www . bcg . com / publications / 2023 / rewriting-rules-of-software-defined-vehicles
12 https :// corporate-innovation . co / 2022 / 03 / 01 / the-benefits-and-opportunities-of-software-definedvehicles /
76 March 2024