Responsible Generative AI
Jasper , a marketing-focus version of GPT-3 can produce blogs , social media posts , web copy , sales emails , ads , and other types of customer-facing content . Jasper is used today by individuals , small businesses , and even large companies .
DALL-E 2 and other image generation tools are already being used for advertising . Heinz , for example , used an image of a ketchup bottle with a label similar to Heinz ’ s to argue that “ This is what ‘ ketchup ’ looks like to AI .” Of course , it meant only that the model was trained on a relatively large number of Heinz ketchup bottle photos . Nestle used an AI-enhanced version of a Vermeer painting to help sell one of its yogurt brands .
3.2 TRANSFORMATION OF WORKFORCE
Automation has always disrupted the labor market . What makes this time much different is probably the fact that GenAI affects white-collar jobs more than the blue-collar or physical labor in factory floors and farmlands . All historical transformative periods ( agricultural revolution , industrial revolution , information technology ( IT ) revolution ) have disrupted labor . However , the GenAI revolution is indeed touching a wide cross-section of sectors including blue-collar and white-collar professionals and administrators .
However , if one studies history , this may be more of a change in types of jobs rather than there being fewer jobs . Of course , there is going to be a temporary displacement of jobs , however , the enhanced capabilities of GenAI can lead to better modes of work . The tools can be an assistant for us to become more productive , enabling us to produce higher quality work .
The invention of roller painting , the printing press , photocopy machines , autopilot mechanisms , etc ., have only improved the economy and the quality of life for most of society . If automation can lead to less working hours , better quality of life , better usage of time , improved productivity and general profitability , it should be a welcome transformation . It is significant to note that such transformation and shifting of labor were observed in history many times . For example , the labor force in agriculture was reduced from 70 % to less than 10 %.
Technology creates more jobs than it destroys given our past experience . For example , introduction of the personal computer , for instance , has enabled the creation of 15.8 million net new jobs in the United States since 1980 , even after accounting for jobs displaced 18 . Shifts in employment sectors are painful indeed . However , retraining and reskilling enable better and more compensating employment opportunities . The introduction of Uber as a technology platform for ride-sharing services had some major impacts in traditional taxi services . However , many Uber drivers were employed , some of whom are working on it as a second job .
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https :// www . mckinsey . com / featured-insights / future-of-work / five-lessons-from-history-on-aiautomation-and-employment
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