Bringing Creativity, Agility, and Efficiency with Generative AI in Industries 24th Edition | Page 29

Responsible Generative AI
require a human touch . Striking the right balance between AI-driven efficiency and human empathy remains a key challenge .
A report from Accenture estimates that 80 % of Customer Support will be satisfied by GenAI tools . The remaining 20 % will require the human factor .
3.1.7 FINANCE AND INVESTMENT
According to this report from Accenture , one multinational bank is using GenAI to transform how it manages volumes of post-trade processing emails — automatically drafting messages with recommended actions and routing them to the recipient . The result is less manual effort and smoother interactions with customers 16 .
3.1.8 SPORTS / GAMES
Simulation of game strategies , scenarios , and corrective actions can be hugely benefited by creations of GenAI . A virtual coach based on LLMs will not be a fictious concept in the near future . This “ game simulation ” and endless “ virtual scenario practices ” can be an excellent training tool in the absence or even replacing human coaches .
GenAI will also improve coaching . GenAI will provide the opportunity to analyze an entire game from the sidelines and predict the next best play for the team to win the game . Not only will GenAI provide benefits to coaches but players as well . Giving players access to GenAI tools can allow the players to make real time corrections on the court , the field , and in every arena .
The US Tennis Association in collaboration with IBM ’ s WatsonX platform has added digital Fan features on USOpen . org and US Open App that provide spoken commentary using GenAI designed to give fans a more insightful and engaging experience when catching up on key moments from the Tournament ( GenAi powered draw analysis 17 ).
Kognia is an AI powered software that can provide answers in a matter of minutes to Questions like “ Show me all situations in which a defensive line was unbalanced during all of the 380 matches of last season ’ s premiere league .” Or “ Show me all the off-the-ball movements behind the defensive line player “ x ” has done in the last year .”
3.1.9 MARKETING
GenAI can help automate content creation ( both text and images / video ), analyze large amounts of data to identify patterns in consumer behavior leading to more effective marketing strategies , and creation of personalized marketing .
16
https :// www . accenture . com / content / dam / accenture / final / accenture-com / document / Accenture-A- New-Era-of-Generative-AI-for-Everyone . pdf
17
https :// www . theee . ai / 2023 / 08 / 22 / 30536-ibm-usta-enhance-2023-us-open-digital-platforms-withgenai-commentary-ai-draw-analysis /
24 March 2024