OUTBOUND TRAVEL
trends
The
UK’s
major
travel
industry
body,
ABTA,
released
the
results
of
its
annual
survey
of
2,000-?plus
consumers
at
the
start
of
last
month’s
Travel
Conven:on.
The
ABTA
survey
claims
that
eight
out
of
ten
Britons
took
a
holiday
in
the
UK
or
abroad
in
the
12
months
to
August
2013.
Amongst
?ndings,
the
survey
revealed
that
a
signi?cant
minority
of
respondents
believed
that
a
holiday
is
‘a
necessity',
while
one
in
?ve
(21%)
felt
this
way
about
a
longer
overseas
holiday
and
one
in
ten
(11%)
a
holiday
in
the
UK.
More
than
a
quarter
(26%)
of
respondents
over
55
saw
a
longer
holiday
overseas
as
a
necessity.
At
the
same
:me,
holidays
were
the
discre:onary
item
respondents
felt
least
willing
to
cut
back
on.
The
survey
found
UK
consumers
would
rather
cut
back
on
other
leisure
ac:vi:es,
such
as
clothes,
electronic
gadgets,
home
improvements
or
ea:ng
out
than
cut
back
on
a
holiday.
However,
the
average
number
of
holidays
per
person
-?
both
at
home
and
abroad
-?
appears
to
have
fallen
year
on
year.
Respondents
took
an
average
3.1
holidays
in
the
UK
or
overseas
in
the
12
months
to
August,
down
from
3.5
holidays
in
the
previous
12
months.
Only
those
aged
55-?64
bucked
the
trend
by
taking
more
breaks
per
person
in
the
period.
The
most
signi?cant
fall
was
among
those
aged
16-?24,
who
took
one
holiday
fewer
than
last
year
on
average
–
a
reduc:on
from
4.7
to
3.7
holidays
in
the
12
months
to
August.
The
survey
found
22%
iden:?ed
a
desire
for
sunshine
as
the
main
reason
for
taking
an
overseas
holiday,
leading
ABTA
to
suggest
the
UK's
summer
heatwave
contributed
to
the
fall
in
number
of
holidays
per
person.
The
associa:on
also
suggested
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