News in the Industry
Missguided opens highly-anticipated store
British fashion womenswear brand Missguided has opened its first standalone store at Westfield Stratford City in London on Wednesday.
The 20,000 sq ft store was first announced in April, causing adrenaline rushes in fans. It marks the first phase of a store rollout programme which will see further store opening in 2017.
Whilst the Westfield store is the first standalone bricks-and-mortar store for the Manchester-based e-tailer, the brand has previously opened concessions at Selfridges stores in Manchester and Birmingham.
The store features the brand’s coveted designs alongside neon messages and aspirational quotes, showcasing the fun, provocative style that has become synonymous with Missguided.