is rare in the online shopping environment today. Her customers even get birthday reminders, and advice with shoe sizes! Another unique feature of The Beautiful Store is their Gift Vouchers (which do not expire). These can be purchased at any time, and hand delivered or sent electronically to that special someone to redeem at their leisure. In addition, if you are looking for that something special and are unable to find it on the store, all you need to do is fill out the “Seeking Beauty” page and it will be sourced for you. To the casual observer, The Beautiful Store might look expensive but there are a range of high-quality products at very diverse price points, with some starting at as little as R46. Rachelle selects her products based on beauty and quality, not price, and says she doesn’t care whether something costs R10 or R10,000, if it is beautiful, and of exceptional quality, she would select it for her store. The Beautiful Store stocks mostly handcrafted items with a focus on luxury, craftsmanship and uniqueness. One of their latest additions is the launch of a Gift and Wedding Registry, where you can have a selection of just about anything you like in your own personal online registry for your big day. Shopping for birthday gifts, wedding presents and baby showers has never been this easy! It is nice to know that The Beautiful Store also has a charitable component to their business, with a section where people can contribute towards “Blankets for Charity”
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and the store donates 10% to DARG for any WagWorld purchases. The Beautiful Store will continue to enhance its range of products and brands, and will always reflect Rachelle Bricout’s personal style and focus on customer service as it grows. Be sure to visit them on http://www.thebeautifulstore.com/ and sign up for their regular newsletters to stay updated on their latest finds.