Brides Essence Magazine Sep/October Issue 9 2013 | Seite 45

‘The Beautiful Store’

for the perfect gift

For those stumped on what to buy for someone’s birthday, anniversary or on a special occasion, or simply looking to spoil themselves, the recent launch of a brand new niche online store, ‘The Beautiful Store’ is a must-see. A beautifully curated collection of premium and luxury home, décor, lifestyle, jewellery and fashion accessory products are available at the touch of a button. The already extensive and ever-growing supplier list features an interesting mix of top local and international brands – all hand picked by founder Rachelle Bricout. The site offers items that are of exceptional quality and boasts an extensive price range so that there is something for everyone and all occasions. Founded and curated by Rachelle Bricout in 2013, The Beautiful Store has a desirable list of brands that includes Porsche Design,

L’Orangerie, Julina, Menu, Sanders, Von Geusau, Aliverti, and Lavazza, to name a few. ‘The Beautiful Store’s’ inherent French aesthetic comes from Bricout’s love of Paris. Says Bricout, “I am mad about Paris, and without purposefully setting out to, have created a store that has a real French-inspired feel to it.” Overcoming the trust issue that many South Africans still have for online shopping, The Beautiful Store has made the entire shopping process extremely user-friendly - from browsing the site, purchasing, free delivery, and receiving your product timeously and beautifully wrapped to your door, the experience was created to be seamless and effortless. Bricout has placed a lot of focus on creating a particularly friendly, personalised customer experience, something that
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