“Customers
don’t want
a trend six
The mass market has been
months
found to often use social media
as a platform for building their down the line
business. The recognition of
the 92.6% UK internet uses
anymore;
(InternetLiveStats 2016) can be
used as advantage by companies they want
to advertise brands within the
mass market on social media.
it at their
Facebook is currently the most
dominant social media site as
fingertips”
71% of internet users have an
account on Facebook. (Duggan
(Newis-Smith
et al 2015) However, Facebook
BBC, 2016).
isn’t the only social media site
popular amongst consumers.
45% of consumers aged 16-24 were found to use social media
sites like ‘Snapchat’ and those who fall into the aged bracket
of 16-24 (social and media networks - UK -May 2016, 2016)
are suggested to be targeted within brands such as Topshop,
ASOS and River-Island, all brands found within the ‘mass
market’.
7