INFLUENCES OF SALE
PROMOTIONS
FIGURE ELEVEN PRIMARY PHOTO
FIGURE TWELVE PRIMARY PHOTO
Sale promotion are used within business practices in order to
attract and encourage consumers to purchase items in a direct
period and for expose the consumers to new products. (LLC, 1998)
T
he use of sale promotions have changed throughout time.
Previously, sale promotions were a way of disposing of
unwanted stock. (Retail Think Tank, 2016). Currently however,
sale promotions are a way to ‘make a brand and its merchandise
attractive to consumers’. (Posner, 2011:173) Therefore, as observed
by the researcher, mass market brands aim to sell and promote
their clothing brand to consumers which appeal to their company.
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FIGURE THIRTEEN