V O L U M E 3 0 I S S U E 4 P A G E 3
In today ' s brew-torial we ' ll cover one of the best bargains in beerdom : the hometown Shopper classified ad . For an example- the rolled up paper they drop on my front step is called the East Side review . Its a great bathroom reader and I ' ve been running a ten word ad in there for a few years now . For the price of a fast food burger each week , I have a constant presence throughout St . Paul and a few suburbs . Sure , many people throw this away without unwrapping it . But think of the old folks that sit down for a cup of coffee and read it cover to cover .
Back in the late 90 ' s , I used to wonder how guys found all this old beer stuff they had for sale on their show tables ! Where was it coming from ? It sure wasn ' t in the antique shops I went to . Hmmm , what if I could gain entry to thousands of people ' s houses for pennies , and TELL them what I wanted ? You ' ll be hard pressed to find a better boost for your collection than a classified ad . I think I first heard of the success it brings when Stevan Miner told me of a friend that put an ad in the " Yankee Peddler " for him years ago . Sure , he had to answer calls about common stuff , but you ' ll kiss 9 toads to find that prince . He was amazed at the cool stuff he flushed out of neighboring towns . Heck-he found a very tough lighted sign 2 miles from his shop .
Still not convinced ? How about the guy that called me asking about Hamms cans ? We ran down the list of possible cans till I got to one that had a picture of how to open the can on the back . Yep , that was the one HE had .... four of ! He was dumbfounded when I gave him 75.00 for those 4 he found . He asked if I wanted morethere was a crawlspace that had whiskey bottles , food cans and a whole lot more of these same cans he came across when putting in a furnace . The next day , he had Ma , Pa and his girlfriend there to witness his 400 payday . All from a 4.00 ad ( which paid for the next decade of running it that day )
Cast your net wide ( my ad says Hamms , Schmidt and Yoergs wanted , which eliminates a lot of newer calls ), and be consistent in running it . You ' ll be surprised how many folks clip it out and call you months later . Barry
Wanted ! A Chapter Member to host the next Chapter meeting of the Schell ’ s Border Batch in February or March Contact Tom Terwilliger # 28855 515 341 3347