Brewarrina Shire Destination Management Plan Brewarrina Shire destination management plan | Page 11

2.2.2 Destination Country and Outback NSW - Destination Management Plan (DMP)
In 2016, DNSW established six Destination Networks in NSW. Brewarrina Shire lies within the Destination
Country and Outback NSW Region. This Region, which incorporates the New England North West, Central
NSW, Orana and Far West Regions of NSW, is administered by the Destination Network - Country and Outback
(DNCO). The Destination Network has adopted a DMP for the Region, with the core ambition of the Plan being
to:
‘Provide an inspiring and innovative approach to grow the visitor economy of Country and Outback NSW
and create meaningful connection between the place, its communities and businesses with visitors to the
region’.
The DMP has six high level goals:
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Create a positive collaborative culture to support the growth of the visitor economy
Increase visitation and yield to Destination Country and Outback NSW
Strengthen the perception and awareness of Country and Outback NSW
Build the capacity and capability of the industry and local government, to deliver on the expectations of
visitors to the region.
 Facilitate the development or enhancement of products, experiences and events
 Enable effective and efficient communication with stakeholders and communities across the network.
The Destination Network is looking to grow existing markets:
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Touring, with the focus on 55+ years
Visiting friends and relatives
Event participants
Nature and cultural visitors
Short breaks with an emphasis on food and wine.
The Destination Network is also looking to diversify and build new markets including:
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Active families
Younger adults
More active 55+ years
Conference and meeting markets
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BREWARRINA SHIRE DESTINATION MANAGEMENT PLAN 2019 - 2022