The 10-Step Path to
Marketing Nirvana
Tom Asacker
At first blush, “marketing nirvana” seems an oxymoron, like “jumbo shrimp” or “working
vacation.” But so does the brand “Burkini”—a combination of “burka” and “bikini,” yet
its creator embraced the path to marketing nirvana and became an international success.
Here’s the path...