brandknewmag.com
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2. BE SMART: DEVELOP LOYALTY
Connecting with people is not just about understanding
people’s needs and having a product that satisfies those
needs. Businesses must still consider how consumers
engage with their brand across all touchpoints. If you think
like a service business and envision the entire experience,
it’s easier to figure out where you can have the biggest
impact with your customers while still furthering your
business objectives.
Rakuten, Japan’s leading online retailer, understood that
the way to achieve success was to develo