groupisd.com
30
1. Brand Monitoring Tool:
Social Mention
to rank and they tell you how to make it happen. It also
monitors where your pages appear whenever someone
types your name or a related keyword into Google.
Social Mention is one of the most powerful brand
monitoring services available. In addition to aggregating
user-generated content that mentions your brand, it also
tracks things like brand strength and brand reach. It’s sort
of like Google Alerts (discussed below) on steroids.
You’ll also be able to build a BrandYourself hub pointing
to all your profiles that’s carefully tailored to rank. That
hub makes it easy for interested customers, clients or
employers to find and interact with you. All around a very
helpful, powerful, and intuitive service.
Using Social Mention is easy. It will directly link you to any
Tweet, comment, post, or update that mentions your brand
or your content, making it incredibly easy to interact with
real people interested in you. When used correctly, this
monitoring tool can help you present yourself as natural,
responsive, and personable.
5. Twitter Management Tool:
TweetDeck
2. News and Blog Monitoring Tool:
Google Alerts
Google Alerts has been around for 5+ years, but its
usefulness remains steady. It’s still the premier nichemonitoring tool. While Social Mention really shines with
social media, Google Alerts is tailored for blogs and news
outlets.
All you do is plug in a topic you want to keep tabs on, and
Google Alerts will act like an idea generation machine.
You’ll get updates delivered to your inbox, automatically
keeping you up to date and in the know on anything
related to your brand or niche.
With Google Alerts you can ensure you’re the first person
to comment on or retweet important content; your brand
will seem ever-present. You can even put an Alert on your
own name or website to see when you’re mentioned.
You probably didn’t know this, but one of the biggest
reasons Twitter is so successful is its API. Twitter was
developed with data-use in mind., making it the easiest
social network to monitor by far.
In fact, Twitter actually has its own brand management
tool. It’s called TweetDeck, and it’s described as “an app
that brings more flexibility and insight to power users.”
Managing your Twitter presence is much, much easier with
TweetDeck . Schedule Tweets, monitor what people are
saying about you, and keep tabs on the most important
conversations in your niche all from one dashboard. Easy.
If nothing else, Twitter’s built in search is useful even by
itself. If you’ve never done so, spend some time searching
around the Tweetosphere. You’ll quickly see just how easy
it is to find what people are saying about any given topic.
6. Social Network Management Tool:
HootSuite
Whether you’re a blogger, marketer or a job-seeker,
Google Alerts is one of the most powerful free tools that
you’d better be using.
HootSuite is sort of like TweetDeck except that it manages
multiple social networks. Facebook, LinkedIn, Google+,
and, yes, Twitter too. Just like TweetDeck, HootSuite allows
you to monitor your brand, start conversations, schedule
posts, and analyze data.
3. Social Network Monitoring Tool:
FriendFeed
Though HootSuite does offer a paid monthly plan, it also
has a limited free service that’s definitely worth checking
out.
FriendFeed is yet another aggregation service. The
difference is that it builds a social network around the
content it aggregates. FriendFeed has comments, tags,
and likes built in just like Facebook or Twitter. FriendFeed
is most useful as a networking tool and a competition
monitoring tool because it allows you to comprehensively
follow important people.
Plus, there is legitimate worth to building a presence on
FriendFeed. The people who follow you on this platform
want to see everything you do, and those are the kind of
fans you want around.
4. Brand E