BrandKnew September 2013 September 2013 | Page 30

Tools to Monitor and Promote Your Personal Brand Will Mitchell socialmention.com www.google.com/alerts friendfeed.com brandyourself.com tweetdeck.com hootsuite.com about.me In personal branding, the best defense is a good offense. Good personal branding is all about presenting yourself as both personable and professional, then making that presentation the first and only thing people see. To do that, you need to be actively reactive. If that makes sense. In other words, you need to actively seek out and interact with people talking about you. Or, failing that, with people talking about your niche. But, the Internet is infinitely large... How do you keep track of where the important people are talking? How do you stay on top of your brand? How do you make it grow as big as possible with the 24 hours you have each day? In this article you’ll find seven tools and services to help you automate the growth of your personal (or business) brand. You don’t have to use every single tool, but do look into the ones that interest you.