CONTENTS
How To Position A Product
Like Don Draper
How Yahoo Picked a New Look For An
18-Year-Old Brand
What social brands can learn from Lady Gaga
Brand Love for the Long Haul: Five Tips for Lasting
Connections With Customers
The Best Global Brands 2013
Why Agencies and Brands Need to Embrace
True Storytelling
How GE Branded My Unborn Baby
What happens when brand fandoms go wrong?!
10 Lessons For Design-Driven Success
Is your brand’s social media persona spot-on?
Brand Marketing: How To Reach
Customers In The Digital Age
Rethink Sales and Marketing: You’re Really
Doing Commerce
Brands can learn a thing or two from media companies
Five Ways to Realize Greater Value From
Programmatic Advertising
Infographic: what annoys us most about your brand on
social media?
Book, Line & Sinker