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Dear Friends:
Content is dead. Long live storytelling. Both
brands and agencies need to reconcile to this
new reality to deliver better for each other and
for their respective constituencies. Am sure this
feature will be an eye opener for many in the
branding and advertising fraternity as would be
the article on how to position like Don Draper, a
name that needs no further articulation. We also
uncover how social brands can learn from the
biggest social media icon of the day; Lady Gaga
and how brands can reach out to customers in
the digital age. We bring to you this issue the
much revered and eagerly awaited Interbrand’s
Best Global Brands 2013 Report which see some
shifts in the pecking order and some of the usual
suspects losing out. This is worth a keep for true
brand connoisseurs. Discover the very essence
of subliminal branding in the feature on ‘How
GE branded by Unborn Baby‘. The piece on
how brands can create lasting connections with
customers is a testament to ISD Global’s CLAP
(Customer Love Affair Plan) concept and not to
forget Saatchi’s Lovemarks…
Best.
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Suresh Dinakaran
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Digital Marketing Strategist: Mark Cijo
Associate: Brand Success: Andre Van Helsdingen
Web Specialist: Prasanta Kumar Sahu
Online Support: Mahendra Kumar Behera
Brand Knew is published by
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For Advertising Enquiries: [email protected] or call + 971 4 386 7728
All content copyright rests with the respective contributors
www.brandknewmag.com | www.groupisd.com
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