brandknewmag.com
42
Brand Relations Management:
Bridging the Gap Between
Brand Promise and Brand
Delivery
Brand Relations Management is a book for all
those interested in strategy and marketing. The
primary intention is to show that both brand
promise and brand delivery are necessary in
order to build a sustainable brand. The book’s
greatest strength is that it gathers and presents all
the relevant theories of brand building.
Designing Brand Identity
By Alina Wheeler
By Tony Apéria, Rolf Back
What Great Brands Do:
The Seven Brand-Building
Principles That Separate the
Best from the Rest
By Denise Lee Yohn
How great organizations put their company’s
brand front and centerResearch suggests that
only a small portion of companies practice brandbuilding the way great brands do. “What Great
Brands Do” reveals how exceptional firms rely
on a brand-as-business management approach
in order to grow and succeed in tough economic
climates, regardless of the size of their marketing
budgets. This must-have guide distills their
approach into seven guiding principles and best
practices to provide a thoughtful and practical
methodology for putting a company’s brand in
the driver’s seat of the organization.
StoryBranding: Creating StandOut Brands Through