Book, Line & Sinker
The Branded Mind
All Customers Are Irrational
Those interested in emotional branding take
note. The Branded Mind provides an in depth
and contemporary analysis of how people think,
and how that relates to branding. De Plessis
describes consumer behavior, emotions and
moods, decision-making, market segmentation,
and brand strategy in the context of science and
philosophy. This not an easy read, but those in
search of a rich and comprehensive V