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Dear Friends:
It’s a delight to be welcoming you into yet another
edition of Brand Knew. As has been our practice,
we have packed in quite a punch into this issue.
For those skewed towards logos and user interface
design, the features on heavyweight brands like
Warner Bros, Oscar Academy Awards & Google
will provide valid insights. We also share 7 different
ways in which to create brand advocates while
taking a peek into the Best & Worst Designs from
the 2014 Sochi Olympics. With its treasure chest
of liquid cash, Facebook seems to be on the path
to developing a cluster of brands a la P&G while
Reebok seems to have made the smart transition
from focusing on pros to going cross fit. What will
excite the laterally inclined is the article is the article
on how a Manhattan neighborhood can be the
inspiration to create corporate logos that blend into
the eco system. There is more on Visa, Diet Coke
and the likes. Soak it in as things get hotter. Till next
issue, the very best!
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Suresh Dinakaran
@sureshdinakaran
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linkd.in/1dsjYaW
bit.ly/1h95tgO
[email protected]
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Digital Marketing Strategist: Mark Cijo
Associate: Brand Success: Andre Van Helsdingen
Web Specialist: Prasanta Kumar Sahu
Online Support: Mahendra Kumar Behera
Brand Knew is published by
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For Advertising Enquiries: [email protected] or call + 971 4 386 7728
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www.brandknewmag.com | www.groupisd.com
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