BrandKnew September 2013 April 2014 | Page 32

American Apparel’s trademark minimalist logo fits perfectly with the post-industrial vibe of the Meatpacking District. The home of New York’s biggest film festival gets corporatified. Though SoHo was for years the only Uniqlo location in North America, now they can be found in Midtown and even in Brooklyn. The Upper West Side is home to several Dunkin Donuts. The Upper East Side gets Duane Reade-ified. And finally, the West Village. Does anyone know what the difference is between the West Village and Greenwich Village?