brandknewmag.com
30
Chelsea, the sort of theater/gallery district,
rebranded as Chase Bank.
Pity the East Village, once grungy, now, not
so much.
Well, at least FiDi was never much of a
cultural center.
Though a few remnants of
the old Greenwich Village
survive, there are certainly
Starbucks there as well.
Perhaps the most famous
logo of them all.
Gramercy is these days
indeed littered with
Subway sandwich shops.
Gap’s logo would only work for three-letter
neighborhoods--LES (Lower East Side), UES (Upper
East Side), and UWS (Upper West Side).
James Taylor, the designer of these logos, told us that he picked Harlem for the Staples logo because the only
recognizable part of the Staples logo is the capital letter L.