Brand Spur Volume 1 - Maiden Edition | Page 29

‘Nigeria’s Spirits market worth $2b’ •Local Spirits dominate with75% ‘Nigeria’s spirits market is worth $2 billion and it is increasing at six per cent average yearly, a report by the Global Agricultural Information Network (GAIN) has said. While imported spirits account for $500 million, local spirits dominate the sector with 75 per cent share as they are cheaper than the imported brands, it added. The report, however, said imported spirits of various classifications, including the international brands, continue to have preference among Nigeria’s growing young and educated middle class. The report obtained by The Nation, contains assessments of commodity and trade issues made by United States Department of Agriculture (USDA). 45 Read more...…