SPIRITS MARKET IN NIGERIA
“Spirit Penetration is about
30%
in Nigerian Retail Market”
Nigeria’s 160 million strong population offer a large market for alcoholic beverages. The
Nigerian Alcoholic Drink Market has an estimated of over $6.5 billion. In terms of consumption
preference, Spirits is claimed to be second most preferred alcoholic drink in the country after
Beer. Beer and Wine share 55% and 15% respectively.
43