Brand Spur Issue 7 | Page 9

Navigating Your Market Research Tool Kit

The world of market research is vast and understanding the different types of market research providers can be confusing. Using the coffee industry as an example, this infographic helps you navigate the questions market research can answer. Whether you are new to the market research universe or a long time user, this guide will help you make sense of it all.

Market Research in Context:

. Scan Data. Strategic Consumer Surveys. Business Consulting. Qualitative Focus Groups Read more...