Articles – Mobile Trends # BizTrends2017 : Mobile trends for 2017
Mobile is the single most important device that connects consumers with each other , with brands , and products and services . Over the past few years it has demonstrated its power in both marketing and advertising , and as a source of consumer insight . The GSMA Mobile Economy Sub-Saharan Africa 2015 report predicts a significant uptick of unique subscriber registrations and sim connections throughout this region over the next few years . Mobile broadband , in particular , is set to grow at an anticipated rate of 235 % from 2015 to 2020 . This growth in smartphone technology opens up more dynamic ways to interact with consumers , and will shape mobile research trends over the next few years . Amplified use of mobile to understand moments that matter Mobile delves into moments that matter to brands – in revolutionary ways . Clients and researchers are no longer interested in what consumers did in the past 7 days Read more ...