Articles – Mobile Trends # BizTrends2017: Mobile trends for 2017
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight. The GSMA Mobile Economy Sub-Saharan Africa 2015 report predicts a significant uptick of unique subscriber registrations and sim connections throughout this region over the next few years. Mobile broadband, in particular, is set to grow at an anticipated rate of 235 % from 2015 to 2020. This growth in smartphone technology opens up more dynamic ways to interact with consumers, and will shape mobile research trends over the next few years. Amplified use of mobile to understand moments that matter Mobile delves into moments that matter to brands – in revolutionary ways. Clients and researchers are no longer interested in what consumers did in the past 7 days Read more...