Philip Morris International Looks Toward A Smoke-Free Future
Progress on potentially less harmful alternatives to smoking Over one million adult smokers have converted to IQOS, PMI’ s leading heated tobacco product
Philip Morris International Inc.( PMI)( NYSE / Euronext Paris: PM) today re-affirms its commitment to designing a smoke-free future. With more than one million adult smokers who have converted to IQOS, momentum continues to grow behind the company’ s full-scale effort to market smoke-free products that can ultimately replace cigarettes. PMI’ s new website offers a look into its vision for the future, and how its new products can have a significant impact on adult smokers and society.“ Adult smokers are looking for product choices that offer the satisfying taste, ritual, and pleasure they get from cigarettes, but with far lower amounts of the harmful compounds found in smoke,” said Tony Snyder, PMI Vice President of Communications.“ After more than ten years of research and development, today we have both the science and the technology to make these products a reality for the world’ s 1.1 billion smokers.”
IQOS is one of four smoke-free products from PMI to address adult smoker demand and varying preferences. It is a heated tobacco product that was launched in late 2014 and is expected to be available in key cities in over 30 markets in 2017. Since 2008, PMI has hired over 400 scientists and experts and invested over USD 3 billion in research, product development and scientific substantiation.
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