Philip Morris International Looks Toward A Smoke-Free Future
Progress on potentially less harmful alternatives to smoking Over one million adult smokers have converted to IQOS , PMI ’ s leading heated tobacco product
Philip Morris International Inc . ( PMI ) ( NYSE / Euronext Paris : PM ) today re-affirms its commitment to designing a smoke-free future . With more than one million adult smokers who have converted to IQOS , momentum continues to grow behind the company ’ s full-scale effort to market smoke-free products that can ultimately replace cigarettes . PMI ’ s new website offers a look into its vision for the future , and how its new products can have a significant impact on adult smokers and society . “ Adult smokers are looking for product choices that offer the satisfying taste , ritual , and pleasure they get from cigarettes , but with far lower amounts of the harmful compounds found in smoke ,” said Tony Snyder , PMI Vice President of Communications . “ After more than ten years of research and development , today we have both the science and the technology to make these products a reality for the world ’ s 1.1 billion smokers .”
IQOS is one of four smoke-free products from PMI to address adult smoker demand and varying preferences . It is a heated tobacco product that was launched in late 2014 and is expected to be available in key cities in over 30 markets in 2017 . Since 2008 , PMI has hired over 400 scientists and experts and invested over USD 3 billion in research , product development and scientific substantiation .
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