Cigarettes in Nigeria … Cigarettes in Nigeria continues to be dominated by BATN, which accounted for 79 % of volume sales in 2015. The company has dominated Nigerian cigarettes since 2003, when it built its new factory and took control of over 70 % of cigarettes volume sales in the country, with the reduction in illicit trade helping it to solidify its position. The company’ s range of brands is very strong and BATN is probably the only company to have a complete presence across the length and breadth of the country. However, over the last five years, the company’ s sales share has fallen, particularly due to competition from brands offered by multinational Japan Tobacco Inc.( manufactured in Nigeria by International Tobacco Co Ltd).
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