Brand Spur Issue 7 | Page 23

Cigarettes in Nigeria … Cigarettes in Nigeria continues to be dominated by BATN , which accounted for 79 % of volume sales in 2015 . The company has dominated Nigerian cigarettes since 2003 , when it built its new factory and took control of over 70 % of cigarettes volume sales in the country , with the reduction in illicit trade helping it to solidify its position . The company ’ s range of brands is very strong and BATN is probably the only company to have a complete presence across the length and breadth of the country . However , over the last five years , the company ’ s sales share has fallen , particularly due to competition from brands offered by multinational Japan Tobacco Inc . ( manufactured in Nigeria by International Tobacco Co Ltd ).

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