Brands Must Change To Stay Consistent
“ Change is the only constant in life.” So observed the Greek philosopher Heraclitus in the 6th century BC. It is believed he drew the inspiration for this from observing a river and concluded that“ life is like a river” and that nature is in“ a state of constant flux.” He could have just as easily been describing the rapidly changing social-economic conditions in the US and around the world. Things are in a constant state of flux, from virtually every standpoint. Be it demographic shifts, technological advancements, global connectivity, emerging markets, changing mores, the list goes on. And the changes come with more rapidity. For today’ s brand marketer, the question is not“ do we change?” It is“ how quickly can we change?” in order to adept to opportunities or challenges that present themselves with increasing speed.
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