THE BRANDZ™ TOP 25 MOST VALUABLE GLOBAL RETAIL BRANDS 2016 / 17
All change as consumers seek brands that allow them not just to buy, but to be. As consumers rethink not just the things they buy but the lives they lead, so too have retail brands been re-evaluating the role they play in those lives, and the way in which they do it. The forces of change are huge, and the effect on all businesses – not just those in retail – are similarly vast. – BrandZ
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