Brand Spur Issue 6 | Page 18

THE BRANDZ™ TOP 25 MOST VALUABLE GLOBAL RETAIL BRANDS 2016 / 17

All change as consumers seek brands that allow them not just to buy , but to be . As consumers rethink not just the things they buy but the lives they lead , so too have retail brands been re-evaluating the role they play in those lives , and the way in which they do it . The forces of change are huge , and the effect on all businesses – not just those in retail – are similarly vast . – BrandZ

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