Goldberg Unveils “Your Excellency”
A New Credential Campaign
Nigerian Breweries Plc unveiled Goldberg lager beer as “Your
Excellency” in a new credential campaign launched in Lagos and
Ibadan. According to the company, “Your Excellency”, as an
appellation for Goldberg, reinforces its leading position in the
market.
Patrick Olowokere, Corporate Communications/Brand PR Manager,
Nigerian Breweries Plc said “as you know, the honorific, “Your
Excellency” is used to address the highest authorities in many
political, religious and monarchical circles. As a beer brewed to
golden standards by the master brewer, Nigerian Breweries Plc,
Goldberg’s excellent credentials earns it the name “Your
Excellency” among its peers.
Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout
Brands, Nigerian Breweries Plc further emphasized the fact that as
a brand that demonstrates its high regard for the culture and
traditions of its target consumers, it’s not without a valid reason
that “Your Excellency” is the befitting title for the befitting beer,
Goldberg. “No other beer brand matches Goldberg’s respect for the
people’s culture. From its support of world renowed cultural
festivals in Nigeria
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