Brand Spur Issue 5 | Page 29

Three Words Nigerian Companies Need To Stop Using On Social Media Nigerian companies are getting customer service wrong on social media, and it’s painful to watch. I could write entire articles about slow responses and the useless information companies provide in off-point answers to simple questions, but my major gripe is with the unnatural, non-conversational and alienating language carried over from corporate communications (read: emails) without any thought. Note: If you’re the type to say “I’ll revert to your SMS later” in everyday conversation, stop reading this right away. You’re too far gone for help. Read more…