Treat 'em Like Royalty, get Loyalty…
Wondering about how to enhance brand development and harness the power of word-of-mouth advertising?
Hoping to find a formula for creating a client base that will sell your brand for you? The formula is pretty
simple: Treat your clients like royalty, and they will give you their loyalty. ROLL OUT THE RED CARPET
TO ENCOURAGE CLIENT LOYALTY.
If brand loyalty was easy to accomplish, more brands would have it. By now, you have probably heard How to Build a
Brand talking about how to spot a loyal client. He or she is the one with a strong emotional and psychological
attachment to your brand – and has the purchasing or referral history to back it up. That’s identification. Now, how
about creation?
Firstly, purchase-based loyalty programs might offer immediate results, but because they’re based on purchase
frequency, price, and discount, they virtually force consumers to focus on financial benefit alone, spurring them to shop
around. These programs disregard intrinsic value and the forging of human connections. On the surface, you’ll get
loyalty. Dig deeper, and you might find that those customers aren’t really loyal to your brand, they’re just addicted to
the winning sensation that comes with accumulating and cashing in rewards.
In order to create genuine, long-lasting loyalty that will promote brand
development, we suggest treating your clients like royalty. Here are some things
we suggest doing:
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