Brand Protection Strategy Summit 2019 Brand Protection Strategy Summit Agenda | Page 7

SEPT 24 tuesday Lessons of Convergence: Counterfeiting and Other Types of Illegal Trade University Ballroom A Researchers and law enforcement will discuss the patterns in different forms of illicit trade in relation to the trade in counterfeit goods, with the goal of identifying where similar patterns in facilitation exist in supporting these illicit activities. Moderator · Jeff Rojek, Director, A-CAPP Center and Associate Professor, School of Criminal Justice, Michigan State University Panelists · Cindy Braddon, Head of Communications and Public Policy, Transnational Alliance to Combat Illicit Trade · Jared Murphey, Assistant Special Agent in Charge, Homeland Security Investigations-Detroit · Meredith Gore, Associate Professor, Department of Fisheries & Wildlife, Michigan State University · Rachel Giordano, Senior Intelligence Analyst, Global Product Integrity, Global Security, Merck & Co. Challenges & Opportunities for Small and Medium Size Enterprises with Counterfeits Capitol Room S mall and medium enterprises (SMEs) are vulnerable to the many of the same counterfeiting threats faced by larger businesses, and they can face many challenges to implementing brand protection and anti-counterfeiting programs. This panel will explore the unique resource constraints of SMEs that make it challenging to implement traditional brand protection strategies, as well as opportunities to play key roles in and benefit from the brand protection activities undertaken by larger firms. Moderator · Jay Kennedy, Assistant Professor, A-CAPP Center & School of Criminal Justice, Michigan State University Panelists · Bill Mansfield, Director of Intellectual Property, ABRO Industries, Inc. · Charisma Hampton, Attorney/Advisor, Office of Policy and Internal Affairs, U.S. Patent and Trademark Office · Jim Cunningham, Deputy Director, Global IP Enforcement and Security, Alibaba · Larry Griffith, CEO/President, Bohning Company · Zvi Rosen, Assistant Chief Counsel, Small Business Association Office of Advocacy Counterfeits and the Dark Web Distribution and Supply Chain Beaumont Room This panel will provide an overview of the role of crypto markets hosted on Tor as a means to buy and sell counterfeit products among other illicit goods and services. The presenters will demonstrate the methods of actors engaged in these markets and highlight current enforcement methods. Moderator · Ryan Scrivens, Assistant Professor, School of Criminal Justice, Michigan State University Panelists · Jason Gull, Senior Trial Attorney, Computer Crime & Intellectual Property Section, Department of Justice · Anne Koegh, Special Agent, National Intellectual Property Rights Center, Federal Bureau of Investigation · Joseph Sveska, Special Agent, Homeland Security Investigations Dark Web Task Force, Detroit Regulations & IP Enforcement Red Cedar Room Join this panel and look at the complexities of how brand owners balance regulations for their industry and IP enforcement. Moderator · Kasie Brill, Senior Director Brand Protection, Global Intellectual Property Center, U.S. Chamber of Commerce Panelists · Alex Bamiagis, Attorney-Advisor, Office of Trade, U.S. Customs and Border Protection · Greg Leimone, North America Regional Security Manager, Syngenta · Nate Davis, Legal Counsel, Whirlpool Corporation 4