2017 A-CAPP CENTER
AGENDA
DETAIL
OCT 3
T U E S D AY
10:45a - 11:00a Break and Exhibits
11:00a - 11:30a High Top Discussions: Partnerships
11:30a - 12:15p Partnerships Strategy Sessions
Room 201/202
Room 205
Speakers will be from the partnerships panels
1. Partnering on Data Collection
Governor’s Room
2. Partnering for Enforcement Activities
Room 201
3. Partnerships for Pro-Active Brand Protection
Programs
Room 202
4. Industry Associations
Board Room 1
5. Public Private Partnerships
Board Room 2
12:15p - 1:15p
1:15p - 1:30p
1:30p - 1:45p
Lunch, Networking, Exhibits
Room 201/202
Brand Protection Hero Remarks
Room 203/204
James Kryskowiak, Sargeant, Raleigh Police Department
Return on Investment Introduction
Valuing the Brand Protection Function
Room 203/204
Rich Kaeser, Vice President, Global Brand Protection,
Johnson and Johnson
1:45p - 2:30p
Return on Investment Panel
Metrics and Brand Protection Valuation
Room 203/204
Jeremy Wilson, Director, Center for Anti-Counterfeiting
and Product Protection and Professor, School of
Criminal Justice, Michigan State University
Ahmet Kirca, Associate Professor, Department of
Marketing, Eli Broad College of Business, Michigan State
University
Lisa McCann, Senior Manager, Contract Compliance,
Avaya
Shaila Vaidya, Global Anti-Counterfeit and Brand
Protection Leader, Crop Protection
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