COMPANY & BRAND
COMPANY VS . BRAND
All references to the company as a whole should be attributed to Innovative Skincare .
Examples include :
• Materials for our various programs such as iS cancer Care ® and iS University™
• Employees of Innovative Skincare
INNOVATIVE SKINCARE ( COMPANY NAME )
All references to the brand of products that we create should refer to iS Clinical :
• B2B sales materials
• Consumer-facing collateral
• Packaging
SPECIFICATIONS
The name of the company is Innovative Skincare .
The name of the brand is iS Clinical .
• The line may be referred to as iS Clinical or iS Clinical by Innovative Skincare . iS CLINICAL ( BRAND NAME )
• The iS should always be pronounced as a word , NOT as individual letters . ( e . g . “ This is great !")
• Neither Innovative Skincare nor iS Clinical should ever be shortened or replaced by an acronym . These acronyms promote confusion and do not support clear communication .
9