BRAND IDENTITY
THE iS CLINICAL BRAND IDENTITY
iS Clinical , a global brand , is a scientifically advanced luxury line that bridges the gap between science and beauty . iS Clinical is dedicated to producing innovative , highly effective , clinically validated skincare products that deliver dramatic physiological improvements to the skin .
The foundation of our brand is our product formulation . iS Clinical products are meticulously formulated using the most advanced technologies available , by a global team of experts , to ensure they are dramatically effective and aesthetically elegant . We use the highest grade of ingredients , pharmaceutical grade , and botanically sourced ingredients to ensure our formulas are not only powerful and efficacious , but also gentle , non-irritating , and easy to use . iS CLINICAL IS :
Scientific & Clinical Luxury , Chic & Timeless Botanical , Clean , Bold
iS CLINICAL IS NOT :
Medicine / Prescription " All-Natural " / " Organic " Trendy , Busy / Loud Boring , Gaudy
All marketing materials should message this brand identity clearly and concisely , without addition or subtraction .
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