2013 BRAND GUIDELINES
Why does the College of Arts & Letters
need Brand Standards?
COLLEGE OF ARTS & LETTERS
Maintaining a brand isn’t hard, but it takes consistency and effort.
The College of Arts & Letters at Michigan
State University houses many unique
programs, majors, specializations, and people.
However, each of these components is also
housed within Michigan State University. This
means that each publication, website, or
multimedia production needs to adhere to
standards set forth by the College to maintain
a united presence both within the MSU
community and throughout the world.
Each member of the College of Arts & Letters
community from faculty and staff to current
students and alumni has a responsibility to be
an ambassador of the strengths and diversity
housed by the College. By sending strong
ambassadors into communities around the
world, the College of Arts & Letters hones a
distinct reputation. This reputation depends
not only on the people who represent the
brand, but on the pieces that may stand
independent of those people.
Consistency of content, messaging, visuals,
and quality from each department will
ensure that the brand of the College of Arts
& Letters and Michigan State University is
authentic throughout the MSU community, at
home and abroad.
MICHIGAN STATE UNIVERSITY
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College of Arts & Letters