2013 BRAND GUIDELINES
What is a brand?
BRAND
A brand is more than a logo or the Spartan Helmet – it’s a promise.
Upholding a brand means making good on a
promise time after time. For Michigan State
University, this promise and brand have been
upheld for nearly 160 years.
From the Michigan State University
Brand Guide:
“Our brand is what students, parents,
academics, alumni, public servants,
corporations, countries, and outside
observers all think, feel, and respond
to when they hear the words
‘Michigan State University.’”
Like the University itself, the College of Arts
& Letters has a brand to demonstrate the
distinctive features and successes of its
faculty and students. Used unfailingly, each
of the programs housed in the College of
Arts & Letters will enjoy the bene?ts of being
clearly associated with the College and the
University as a whole.
MICHIGAN STATE UNIVERSITY
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College of Arts & Letters