BOSSNews Magazine Winter 2014 | Page 19

7 MUst haves for your website

4. Exceptionally Effective Calls To Action

Include a call to action in every single piece of content you publish on your website – even if you merely want someone to stay on your site and read some more. Tell your visitors what to do next and help guide them through your site step by step.

5. Mobile Friendly

There are more than a billion smartphone users around the world. And according to Forbes magazine global mobile traffic now represents roughly 23% of all Internet traffic. You can capitalize on this growing trend by creating a mobile friendly site.

7. Obvious Target Market

Who is your target market, and when they visit your site is it obvious that you’re talking to them? In order to maximize your conversion efforts, it’s important to first create an ideal prospect and then craft your website to appeal to them.

There you have it. 7 ways you can improve your website and make it stand out from your competition. Start with a few of these changes and gradually implement more of them as can. Each step you take helps your business grow, provides value to your visitors and prospects, and attracts more people to you and your site. wonderful Internet based business.

6. An Inquiry Form

What do you want people to do when they’re at your site and they have a question? You might already have a FAQ page (hopefully you do), but what if the answer to a visitor’s question isn’t on that page? Ideally, you want your visitor to be able to reach out and ask their question. This keeps them engaged and connected to your business.