BOSSNews Magazine Winter 2014 | Page 18

Your website is your storefront. In many cases it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. The good news is that keeping in mind a few fundamentals and making a few simple tweaks to your website can take it from bland to brilliant. You can create a website that attracts visitors, converts clients, and helps you build a prosperous and exciting business.

1. Social Media Handles

Social media is more than a trend or a tactic that you can use to build an audience. It’s as essential for most industries as a website itself. Keep in mind you have to let people know you’re active on social media by inviting them to interact.

2. Fast Load Times

Invest in a good webhost and make sure the graphics you’re uploading aren’t so large they slow down load times. People are impatient and generally won’t wait more than a few seconds for a site to load.

3. Easy To Navigate

Make sure your visitors can find their way around your website quickly and easily. If you’re uncertain about how to accomplish this, then study websites that you visit often. Ke The easier to navigate the better.