Why do many small to medium business owners neglect one of the cheapest, easiest, and most effective marketing and sales strategies available??? Is it possible that it is because it requires trust in others and holds us more accountable when it comes to customer satisfaction? We seem to think so. But we’d hope to empower you to embrace this strategy and allow it to help you grow your business.
What is this neglect strategy you ask? It's Referral Marketing. And this section is meant to help you make the most out of your efforts.
"Referral marketing" is a method of creating sales opportunities through referral by another party. Referrals are personally recommended business prospects and sales leads. They typically come from someone who you have a relationship with in some capacity – a happy client, fellow member of a business organization that you may be involved in, or a colleague. Because of this, referrals are highly qualified and have a much greater chance of developing into successful business. Marketing your products or services to a network of fellow business individuals rather than clients directly creates these leads through referral.
OFFLINE MARKETING THAT WORKS