BoomBap journal BoomBap Journal | Page 28

Boom Bap Wear Transportable etail R Opening a business, does not imply a permanent static and physical space. We introducing you to Rubik, a different concept of shop, which is based on a functional business model and entrepreneur. Rubik is a transportable, versatile shop, created based on an irreverent prototype of the architect Nuno Meira and the marketeer / designer Miguel Meira, it is inspired by the magic cube, icon of the 80’s, one of the most popular toys in the world. The mobile unit consists of two glass doors on tops, it measures 3,30 meters in length, 2,44 meters in height and 1,70 meter in wide, very easy to carry out even for quite small public spaces. Rubik in its essence has a contemporary design capable of impressing anyone. Built in metal and coated wood inside, has a very attractive visual and functional, adaptable to various types of business, from clothing stores to simple street libraries. Based on simplicity of use, Rubik has strong arguments that allow you to travel freely with your business and “chase” the public of various places, from streets, squares, event venues or even beaches, where the consumption of goods is higher. The portable shop is now available for preorder for those who want to invest in a dynamic and innovative business. / ADVANTAGES OF TRANSPORTABLE STORE Requires a lower initial investment compared to the amounts necessary to open a physical store; Represents a lower cost of maintenance compared to the cost of a traditional store; Easily transportable; Enables more easily expand your shop to new markets, even without borders; Allows greater contact with the public and a greater presence geographically; Gain brand visibility in different places, increase your potential clients; Diversifies the target audience according to the chosen points, controlling the positioning of the brand. / FASHION EDITORIAL 2014 28